Special Edition
SO x Beau Simmons
What started as a favorite work shirt grew into a collaboration anchored on capturing the Western lifestyle and the beauty of the American landscape.
A Work Uniform
Beau has been photographing working ranches for years, documenting the lives of cowboys across diverse landscapes.
More often then not, he's doing it in a Western Denim Snap Shirt, a favorite thanks to its durability and comfort. Whether the encounter was with weather, brush, or wildlife, the shirt had him covered.
Bonded over a mutual admiration for the Cowboy way of life and things done right, we set out to develop a version of the shirt for Beau that would also further a cause we both feel strongly about.
After a year of development, a custom range-green hue was ready, inspired by the Western landscape Beau documents: juniper brush, pine shadow, weathered tack, and deep hues of early-morning light on the range.
Like all of our gear, it gets put to the test in the field, so we joined Beau and the crew at Q Creek Ranch in Shirley Basin, WY to watch masters of their craft at work.
Benefitting cowboy artists of america
Artists capturing and preserving the Cowboy way of life is a pursuit we both deeply respect.
A portion of shirt sales will be donated to Cowboy Artists of America and the Joe Beeler Foundation to support their mission of preserving and promoting the legacy of the American West through fine art and authentic storytelling.
Join us in helping them foster the next generation of Western artists through mentorship, scholarships, and hands-on learning experiences.



